Transforming Writing into a Business
While writing was once primarily considered a hobby, it has evolved into a viable business model that Small, Medium, and Micro Enterprises (SMMEs) can venture into. The Book Behind Awards acknowledges that publishing, book selling, and writing workshops are all profitable enterprises deserving recognition like any other business.
The TBBA aims not only to honor authors but also to offer comprehensive business support services to existing and potential ventures, including publishing houses, editors, printers, graphic designers, and more. These services enable them to engage in income-generating activities, fostering job creation and contributing to economic growth.